A plain-English guide for business owners

How companies are getting paid for their business records

A ten-minute read on what's happening, why your company's history has value, and how to protect yourself if you decide to take part.

What's happening

The biggest technology companies in the world are racing to build AI that can do everyday office work.

You've probably heard of tools like ChatGPT. They learned to write by reading billions of pages on the public internet. The next step is AI that can actually do jobs: answer a customer's question, schedule a crew, follow up on an invoice, or route a delivery.

The problem for AI companies is that the internet doesn't show how real businesses run day to day. That knowledge lives inside companies, in their emails, schedules, customer requests and files. So AI companies have started paying established businesses for the right to learn from those records.

This isn't a rumor. It's been covered by Forbes and Fortune, and major companies have bid millions of dollars for the internal records of a business that shut down. See the coverage below.

Why your company's history is worth money

AI companies want real examples of skilled work, and the most valuable examples come from businesses that have been operating for years. The things that tend to raise the value:

Length of history

Ten years of records is worth more than one. Older, established businesses have an advantage here.

Size of the team

More people means more conversations, decisions and examples. Your peak headcount counts if you've downsized or closed.

Variety of systems

Email plus scheduling plus customer records plus accounting tells a fuller story than email alone.

Specialized know-how

Trades, logistics, healthcare offices, professional services: work that takes judgment and experience is especially valuable.

An example

Illustrative example, not a real company

A family-owned HVAC and plumbing company

Founded in 2009, 60 employees, two locations. The owner is thinking about retirement in a few years.

What they had
14 years of company email, dispatch and scheduling records, customer service requests, estimates and invoices.
What was removed
Customer names, addresses and phone numbers, employee names, and all payment details. Replaced with labels like [Customer] and [Technician].
What the buyer wanted
How the dispatcher handled emergencies, how estimates were written, how complaints were resolved.
What the owner did
One intro call, a review of three offers, and approval of what to include. The buyer's team handled the technical transfer.
Possible outcome
A one-time license payment in the five to six figures, depending on buyer demand. The business, its customers and its records stayed exactly as they were.

This example is for illustration only. Every company is different, values vary widely, and some companies won't qualify.

How it works with Heirloom

Think of us like a business broker or an insurance broker: we work for you, not the buyer.

  1. A short conversation

    Fifteen minutes, under a confidentiality agreement. We learn about your business and what you'd be comfortable sharing.

  2. We shop it

    We describe your company to several buyers without using its name, and bring back real offers.

  3. You decide

    You pick the offer, choose what's included and sign the agreement directly with the buyer. You can walk away at any point before signing.

  4. The buyer handles the technical work

    Records go straight from your systems to the buyer, with names and private details removed. Nothing ever comes to us.

  5. You get paid

    Payment follows the schedule in your agreement. We're paid only when you are.

Is this legitimate?

It's a fair question, and you should ask it of anyone offering money for your data. Here's what's been reported publicly:

What a legitimate process looks like

  • You never pay anything up front
  • You sign a written agreement before anything is shared
  • You choose exactly what's included
  • Names and private details are removed
  • You can have your own lawyer review everything

Red flags to walk away from

  • Anyone asking for a fee to "get started"
  • Requests for your passwords or bank logins
  • Pressure to decide today
  • No written agreement
  • Someone asking you to email them files directly

Heirloom never asks for money, passwords or files. If anyone claiming to be us does, it isn't us.

Myths and facts

Myth"They'll own my company's data."
FactYou license the use of a copy. You keep ownership of everything, and the agreement limits how the copy can be used.
Myth"My customers will find out."
FactYour company isn't named publicly, and customer names and contact details are removed before anything is delivered.
Myth"It'll disrupt my business."
FactDay-to-day operations don't change. The buyer's team handles the technical transfer, usually with read-only access or a one-time export.
Myth"Only tech companies qualify."
FactBuyers want real-world work: trades, restaurants, logistics, medical offices, accounting and law firms, distributors and more.
Myth"If I've closed or sold the business, it's too late."
FactRecords from a company that has closed can still be licensed, and are usually valued at the company's peak size.

Key terms

AI company / AI lab
A company building artificial intelligence systems, from the big names to smaller specialist firms.
Business records
The everyday information your company creates: emails, schedules, customer requests, documents, invoices.
License
Written permission to use a copy for specific purposes, for a set time, under set rules. You keep ownership.
Anonymized / de-identified
Names, contact details and other identifying information removed and replaced with generic labels.
Buyer
The company that pays for the license. You sign your agreement directly with them.
Representative
That's us. We work on your side to find buyers, compare offers and negotiate terms, like a broker.

Curious what yours could be worth?

There's no cost and no obligation. Start with a short application, or ask us to call you.